Company News, Marketing News

New Ecomm Site for Avon

Forges connections between reps and customers, says embattled beauty firm.

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By: Christine Esposito

Editor-in-Chief

Avon Products, Inc. has redesigned its website, www.avon.com, which is part of the “critical component of its digital strategy designed to enhance the social selling experience for Avon representatives and the shopping experience for consumers.”   “The Avon Representative and her social circles have been the core of our business for over 125 years,” said Matt Harker, VP Avon North America Marketing. “The new site and a recently launched social media center help to forge strong connections betwee...

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